Sales & Marketing Manager

Occupation: 131112 – Sales & Marketing Manager

Plans, organises, directs, controls and coordinates the sales and marketing activities within an organisation.

Skill Level:
The entry requirement for this occupation is a bachelor degree or higher qualification and at least 5 years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal quallification (ANZSCO Skill Level 1)

ICT Business Development Managers are excluded from this occupation. ICT Business Development Managers are included in Unit Group 2252 ICT Sales Professionals, in Occupation 225212 ICT Business Development Manager.

Tasks Include:

• formulating and implementing policies and plans for advertising, public relations, sales and marketing in consultation with other Managers
• directing the development of initiatives for new products, marketing and advertising campaigns
• organising and controlling sales activities by setting product mix, geographical sales areas and customer service standards
• directing merchandising methods and distribution policy by coordinating the work of salespersons, and organising agents and distributors
• directing sales methods and arrangement s by setting prices and credit arrangements

Specialisations:
Business Development Manager
Market Research Manager